Companies with more than 1,000 employees in Latin America accelerated the use of Artificial Intelligence (AI) by 67% in the last 24 months. The 67% in Latin America is above the 59% worldwide, as companies from all sectors are experimenting with AI for their investment. IBM also saw some barriers to AI adoption in the region, such as limited skills, experience and knowledge (32%).
Companies with more than 1,000 employees in Latin America accelerated the use of Artificial Intelligence (AI) by 67% in the last 24 months. Most of the companies that accelerated the use of AI are from Argentina, Brazil, Chile, Colombia, Mexico and Peru.
The 67% in Latin America is above the 59% worldwide, as companies from all sectors are experimenting with AI for their next investment steps. Therefore, 37% of Latin companies are implementing AI and 45% are only exploring it.
IBM: Business Use of AI Grows in Latin America in the Last 2 Years
On the other hand, IBM pointed out that AI is used in Latin America for digital labor (39%), process automation in information technologies (IT), with 35%. Likewise, marketing and sales (35%), while its use in early stages of adoption was for health diagnoses (8%), environmental risk analysis (10%) and sustainability (16%).
IBM asked more than 1,000 employees across all industries in the region and 90% of IT professionals believe consumers will choose their products or service based on their ethical use of AI. Meanwhile, 92% of respondents believe they have the ability to govern data and AI will be essential for trust in the market.
In this regard, Tonny Martins, General Manager of IBM Latin America, stated the following:
“We are seeing companies move from experimenting with AI to making new investments, to reap the benefits. This demonstrates the opportunity that exists to explore new use cases, taking advantage of the improvements it can generate, maintaining trust and governance, co-creating professionals with the ecosystem to build the future together.”
Months ago, the consulting firm IDC estimated that AI will grow 69% in 2024 in Latin America. Its explosive adoption is due to the fact that the technology will be essential for industries such as robotics, cloud, logistics or process automation. The consultation believes that AI is becoming ubiquitous across all functional areas of businesses.
Latin America: AI Grows More in Argentina, Mexico, Peru and Chile
The countries where there would be the greatest adoption of AI until 2023 were Argentina (AI will grow 7% this year), Mexico (it would grow 10% in 2024), Peru and Chile, with 11% in both cases. In addition, AI in cloud services will grow 30.4% in the year.
However, IBM also saw some barriers to AI adoption in the region, such as limited skills, experience and knowledge (32%). Meanwhile, only 38% of companies plan to invest in workforce training and development.
At the beginning of the year, Accenture showed that some of the technological trends for Latin America this year will be spatial computing, metaverse, digital twins, as well as Augmented and Virtual Reality (AR/VR). The report stated that most technologies will be integrated with AI.
Accenture stated that the technology that generates the most interest is AI, where 96% of managers see an opportunity. Especially in technology to increase the potential of companies in the coming years. Even the metaverse continues to be one of the best-known applications for digital real estate. This, despite its 90% collapse in the last two years.
By Audy Castaneda
