Memes can provide basic information on a subject and facilitate its understanding. In the crypto world, it is possible to choose between using spontaneous memes and advertising strategies.
Undoubtedly, memes constitute a cultural phenomenon of modern times, since they are relatively simple to make and represent a way of expressing emotions, ideas, and opinions. Even public relations agencies and image strategists for personalities worldwide have faltered, for failing to discover how to curb the communicative power of social networks.
The power of memes can be evidenced in the fact that they are created from nothing and spread through the raw power of mass replication. A meme belongs to all those that share it and help to make it viral, that is, it is a collaborative and anonymous cultural product.
Memes and cryptocurrencies have been associated practically from the beginning, of which there are plenty of examples. One of the most widespread memes today is a video in which the Hulk fights a bear. This shows how Bitcoin has been fighting a real battle against the bearish markets that usually weaken it.
The cryptocurrency community used memes to express their laughter when Bitcoin critic Peter Schiff admitted having forgotten his wallet password, days after stating that his wallet had an error and that he could not access his funds.
The particular relevance of memes can be seen in Bitcoin groups, repositories and other spaces, in which the cryptocurrency community shares their comments and opinions. Regarding whether they can help drive mass adoption, Linda Xie, co-founder of the crypto asset investment management company, Scalar Capital, thinks that they can and wrote an essay defending this theory.
According to Xie, memes can help people identify with each other, create strong bonds as members of a community and, in turn, feel attached to a symbol. She recognizes that not all memes work well for all groups and thus raises the need to create more generic memes that involve citizens from different environments.
The professor of psychology at the University of British Columbia, Liane Gabora, indicates in her document “A day in the life of a meme” that creations not corresponding to a particular context will not spread. In other words, memes only work in the groups for which they were created as they are related to their subjects of interest.
This raises the idea that a Bitcoin community makes its memes, which have virtually no place in other communities. In the cryptocurrency groups, satirical memes related to other communities and the crypto assets that identify them are also constantly shared.
Professors Gideon Mazambani, Maria Anne Carlson, Stephen Reysen and Christian F. Hempelmann discovered that memes that were consistent with the central theme of the group were shared more widely than inconsistent memes. They also discovered that memes can provide basic information on a subject, which will help understand it better whilst promoting positive social interaction.
The application of these discoveries will allow determining that memes can effectively contribute to adoption if each community works accordingly to attract new users. The analysts note that memes contribute to the adoption of new ideas within a certain group, as long as they agree with the members of that nucleus.
By Alexander Salazar