The travel and tourism industry keeps getting involved with the blockchain technology, taking advantage of the immutable ledger to project enhanced transparency and trustworthiness in its processes and operations.

In this case, a company named Travala is allowing its clients to make reservations in any hotel found in the famous platform Booking.com. Travala is known around the industry for being a service that lets customers to provide crypto payments in exchange for tourism packages and goods, mainly hotel rooms.

The development was announced via a press release in recent hours by the crypto booking enterprise. It was also revealed that Travala already finished the integration process to accomodate Booking.com on its platform. Travelers around the world are surely getting the news with open arms because now they will be able to book more than 90,000 different destinations while paying with digital assets.

A Proprietary Token and Other Payment Methods

Now, there are several payment methods when it comes to bookings made via the Travala platform. First of all, users can employ the system’s proprietary token, AVA, as the primary way of completing operations.

However, the ecosystem also allows paymens with other known crypto assets, such as Bitcoin (BTC), Ether (ETH), Dash (DASH), Bitcoin Cash (BCH), Litecoin (LTC), EOS, Stellar (XLM), Cardano (ADA), Binance Chain (BNB), Monero (XMR), Tron (TRX), XRP and Dai (DAI).

According to the company’s CEO Matt Luczynski, “this partnership allows our users to access Booking.com’s accommodation listings, as well as the listings from several other leading travel suppliers, which is a fantastic use case for our own AVA token and another huge step towards mass cryptocurrency adoption.”

In a separate development, Travala also revealed that the AVA token, its native coin, was listed on the decentralized platform Binance DEX and it is currently available to trade against Binance Coin.

Blockchain and Crypto-Friendly

The travel and tourism sector is continually feeding on contributions from the blockchain technology and is also increasingly using cryptocurrencies as payment options, given the massive adoption of these digital assets in lots of countries and populations.

For example, just a few days ago, a UK-based travel firm named Alternative Airlines established a strategic alliance with crypto service Utrust to facilitate payments with digital assets.

Also, over the summer, executives and founders of Norwegian Air, an air carrier from the Scandinavian region, revealed that it had the goal of launching its cryptocurrency exchange, and that the platform would be used as an avenue for the airline to accept payments with digital assets.

Travala is famous its crypto-friendly booking service of over two million properties in 230 nations around the world. It is very well-known among travelers that use cryptocurrencies to pay for rooms.

Meanwhile, Booking.com is a market-leading booking platform that was established in 1996 in Amsterdam, Netherlands. It is now one of the biggest and most prominent travel e-commerce companies in the world. It currently employs over 17,000 employees in 198 offices in 70 countries.

By Andres Chavez

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