Corinthians, Fortaleza and Atlético Mineiro fans would enjoy discounts in the multionational chain
Accor, the multinational chain of French origin, signed an agreement with the Brazilian startup Footcoin, in order to accept the criptoactives of different soccer teams in Brazil and in the rest of South America.
The specialized magazine in the hotel world, HotelierNews, announced the news on Tuesday, April 16th, through a special publication on its website.
As it is detailed in the article, with this new mechanism the association seeks to benefit the fans of the first division teams Corinthians, Fortaleza and Atlético Mineiro, which recently launched their own tokens, thanks to the support of Footcoin.
Discounts for Amateurs
The Accor hotel corporation manages resorts and vacation properties in 100 countries. This company also manages more than 4,200 hotels worldwide. From now on, with this exchange, soccer fans who acquire the crypto-active of any of these teams will be able to exchange the tokens for discounts in the different hotels of the French chain, reported the media.
In this way, fans of these teams who travel across the continent to attend matches of their favorite clubs, and also have GaloCoin, LeãoCoin and TimãoCoin tokens, will receive discounts up to 20% in the chain of budget hotels (Ibis Styles and Ibis Budget), whilst reservations in the luxury area (Grand Mercure, Pullman, MGallery and Sofitel), will have a 30% discount in these hotels located in any region of South America.
Fernanda Zupo, Marketing Manager, spoke about the alliance. According to the representative of the company, this initiative will allow them to provide greater positioning to the hotel. “It will be an opportunity to welcome fans who travel with the team in our hotels”, Zupo said.
José Rozinei da Silva, CEO of Footcoin, believes that having a partner like Accor will help them to promote the credibility of the platform. The initiative will invite more people to venture into the world of cryptocurrencies and collect tokens related to the sports world.
The work began last year, when the Brazilian football clubs Fortaleza and Atlético Mineiro decided to launch their tokens developed by the startup. After these releases, the Corinthians club joined in March 2019.
Since the end of 2018, some sports clubs began to show greater interest in cryptoactives. Juventus of Turin signed an alliance with Socios.com for the creation of a token focused on its fans, as well as the Parisian club Paris Saint-Germain.
Avaí, the second division of the Brazilian national team, also signed an agreement with SportyCo to create an ICO that will push the team to the first division. Even UEFA, the highest body responsible for coordinating football activities in Europe, said it would also use distributed accounting technology, according to a statement posted on its website.
Many teams and professional players have announced both projects to create tokens, and to implement this technology to raise funds. As Footcoin has reported, it is expected that more soccer teams will join the platform during 2019 to provide their fans with different benefits to.
By María Victoria Rodríguez