Rappi, one of the most important electronic purchasing companies in Latin America, evaluates using blockchain technology to innovate in its online services.
Rappi is a company known for offering online shopping services at home in many Latin American countries. Among the sales services that the company includes are electronic objects, clothing, and even cash. So the inclusion of cryptocurrency sales could be a viable option to expand its services.
During the conference of new technologies, Finno Summit Miami 2019, held in Florida, in the United States, last December 3rd and 4th, some representatives of Visa and Rappi talked about the next generation of online payments and how they see the financial services of the future.
In this regard, Juan Pablo Ortega, who was Rappi’s representative rapporteur, commented that new technologies must be used to accelerate the development of the industry. In addition to understanding the current needs of customers is vital to the growth of the company.
Explaining that it is necessary to understand social changes to adapt to companies and their services, he took the opportunity to add that the current market requires offering optimal service to sell their products and the extra services that are now linked to new products. So the use of blockchain technology is considered to solve many of these current problems.
The Use of User’s Opinion to Improve Their Services
Rappi has been one of those companies that have managed to optimize their services through the help of its customers. Using the opinion when receiving a package, or paying special attention to complaints, they have been able to determine the risks in the route of the product from the store to the customer improve its transfer and avoid losses.
Products that come from restaurants are the ones with the highest risk and the greatest care they should take to their destination. This is why the company has even talked with suppliers of packaging and restaurants to improve transport packaging.
Using blockchain technology could accelerate these investigations by automating complaints and opinions and classifying it into a smart, fast and secure network.
Cryptocurrencies and Rappi for the Future
During Ortega’s speech at the conference, he was asked about possible innovations for 2020. As an answer, he said he felt interested in looking for possible technological alternatives for his processes.
Rappi launched a few weeks ago a survey for its clients in which the possible introduction to the sale of Bitcoin on its platform could be evaluated. It was possible to measure whether users would be interested in buying BTCs, in addition to how much money they would spend on an investment. They were also asked if they think the cryptocurrency is safe, and if they have bought BTC before.
The company has proven competent in the sale of any product or service, so it would not be a surprise if the platform introduces a crypto service in the future.
By María Rodríguez
