There will be only 5 NFTs available, and they will be through auction virtually. Each NFT is a physical version of different artists.
The P&G Company Charmin has decided to enter the world of non-fungible tokens (NFTs) with five digital art pieces that promote the Enjoy the Go campaign that the brand has recently published.
The NFTs are auctioned virtually through the Rarible platform, so those interested can bid to acquire them from their own home. The cryptocurrencies offered the most so far are wETH – the tradeable ERC-20 version of ETH – and RARI.
As reported on the auction page, P&G will donate the proceeds to Direct Relief, a charity that helps the homeless and low-income.
The art pieces in question show a roll of toilet paper on a colored background and surrounded by flowers, bears, clouds, bees, or marine flora, depending on the chosen motif, which can be a gif or an image. This new methodology’s particularity is that the non-fungible token works like a certificate of authenticity for those who purchase it.
The authors P&G chose for the digital designs are Donna Adi, Shanee Benjamin, and Made by Radio. The NFTs will come accompanied by the work in a physical format so that those who purchase them can wear them in the bathroom or any house space.
Enjoy the Go (something like ‘enjoy the go,’ in English) is a move that Charmin has promoted from social networks to encourage its customers to “enjoy the moment” of going to the bathroom; after all, as the advertising remarks, “it’s something we all do.”
Charmin Vice President Rob Reinerman explained that this is “a fun and ingenious way to give Charmin fans a unique and one-of-a-kind version of their favorite role” while stressing that “a better bathroom experience can go beyond the toilet.”
NFTs Have Become Very Popular Items
Non-fungible tokens have gained traction and expanded their market widely in recent months. For example, Cristiano Ronaldo’s unique fantasy football card Sorare recently sold for $ 289,920. The buyer was a user who had long ago acquired a similar NTF from Zinedine Zidane.
Contrary to this growing enthusiasm, Binance CEO Changpeng Zhao stated that “most NFTs will tend to zero” in the future despite their current success. However, he also stressed that outstanding artists would maintain the value of their digital products. For now, at the time Zhao released these statements, artist Beeple’s NTF went through the auction for almost $ 70 million at Christie’s.
What is Charmin?
Charmin is a toilet paper helping people have better and more enjoyable bathroom experiences for decades.
Charmin’s first manufacture took place at the Hoberg Paper Company in Green Bay, Wisconsin, with the early design reflecting feminine fashions. The toilet paper was described as “charming” by an employee, and from there, the name “Charmin” was born.
By: Jenson Nuñez
