More and more startups are leaning on NFTs, despite the hostile context that the cryptoactive universe is going through. What are the startups that bet on tokens in Argentina?
Despite the extreme volatility in the cryptocurrency market, there’s a crypto-boom going on across the globe. Argentina’s economy is prime breeding ground for the crypto-world, as it is among the five Latin American countries in adoption of crypto assets.
Within this universe, there is another sector that has emerged timidly, although a few days ago it received a significant boost. It’s about the Non-Fungible Tokens, or NFT’s. Also affected by the crash that took cryptocurrencies to historically low values, and still, in discovery phase, there are different ventures in Argentina that bet on this beta within the crypto and Blockchain world.
This week, Lemon decided to participate in this market that, with variations, already had different players in the country: Enigma.art ─founded by the sons of Martín Migoya─ and Blockchain Art Gallery (BAG), with the support of Elsztain and Ripio.
Lemon’s Adventure
With 1.3 million users, Lemon is one of the main digital wallets in Argentina, and unlike most of its competitors, offers the cryptocurrency trading service in the country. Last Tuesday he announced his foray into NFTs, a journey that is starting different exchanges in the world, realizing that it is not an opportunity that they can ignore.
According to the Argentine startup, it is one of the largest collections in the world. It will not yet be enabled as a marketplace, but which will give each of its users their own “Lemmy NFT”, a unique avatar.
“This is the next step that Lemon is going to take to promote a more decentralized future”, explained Marcelo Cavazzoli, Lemon CEO.
At launch, Lemon distributed NFTs to 10% of its users, benefiting more than 30,000 followers, who “revealed their first NFT within 6 hours of release, making it one of the fastest growing collections of NFTs growth in owners of the world”, communicated the startup, which this Monday will continue with its campaign towards the rest of its ten thousands of users.
Emerging market
“Argentina is a fairly incipient market. There are players, including Carnaval, who are looking for our place in the market. It is an industry so new that we are beginning to explore what would be the best way to adapt to what the market is asking for”, said to Bloomberg Line Matías Albaca, COO of Carnaval.
Albaca adds that NFTs in the country “appeared as a new form of investment and gained a lot of market in a short time.” However, one number stands out: “Within Latin America, Argentina is in the top 3 of those most interested in the word NFT, head to head with Venezuela and Chile, above Brazil”.
Finally, Bruno Savoca, who participated in Enigma.art, claimed that, “the interest and perception we have in Argentina of Blockchain and cryptocurrencies, in the NFT world, is that not only the asset matters but also the access it gives you”. And he cites as an example the project that they carried out with Quilmes Rock, selling tickets in NFT mode. “Not just something you want to show but something that enables you to different things,” he said about this experience.
By Audy Castaneda
