The report states that, between 2022 and 2026, the use of the metaverse will grow from 30 to 50%.
The latest report by Publicis Business Intelligence states that the metaverse in Mexico will have its “maximum boom” by 2030, mainly due to the commercial relations that the country maintains with the United States and Canada. This would encourage implementation by companies and eventually adoption.
Publicis Group exposes the following about the metaverse in Mexico:
“Despite being considered a space for speculation, Mexicans remain positive about the price fluctuations of cryptocurrencies and the use of the metaverse. Brand activations must consider that Mexico faces challenges in access to technology and concerns about the privacy of user data. The best-known brands are expected to continue to be the ones doing activations in the metaverse.”
Reports Details
Publicis Business Intelligence shows that Mexico will join the trend of the metaverse as a commercial strategy with its northern neighbors, an aspect that will be used by Mexican brands, which will encourage users to adopt the metaverse, although it highlighted that searches for “metaverse” on the Internet in the country had a peak between 2021 and 2022.
The metaverse has achieved an accelerated adoption in Mexico, as shown in the latest Hellosafe report, which stated that, so far this year, there are more than 13,000 metaverse holders in Mexico, who have bought shares or invested in companies that are creating solutions in that technology. In addition, the country is one of those that is most identified with the metaverse, as compared to others in the region.
Mexicans See Everyday Usefulness with the Metaverse
Hellosafe predicts that the metaverse will contribute 5% of the Gross Domestic Product (GDP) of Latin America by 2031, thanks to its contributions to industries such as tourism or Real Estate. Globally, meanwhile, Blockchain-based technology will contribute 8.2%, equivalent to 320 billion dollars.
Among other metrics, Publicis Business Intelligence states that the metaverse has 5.7 thousand current mentions on the Internet. Between 2022 and 2026, the use of technology will grow from 30 to 50%, and the sale of virtual reality headsets is expected to grow by 40% annually.
Meanwhile, Mexicans expect the metaverse to “revolutionize” social interactions and financial markets, in addition to improving the trading of digital assets, digital entertainment, and work environments, optimizing digitized health resources, as well as revolutionizing virtual learning.
Recently, the government of Mexico City announced that, through the local Ministry of Culture, the “Day of the Dead” will be celebrated in the metaverse of Spatial and Decentraland, so its projection will be available worldwide, starting October 29.
“This great event can be seen through a QR Code, on Capital 21, social networks, and also, for the first time and free of charge, the parade will be brought to virtual reality in the metaverse of the Spatial and Decentraland platforms, through through Ezel.Life where an international avatar party will take place in which the participants will be able to design their own catrin or catrina (dressed up male or female figures.)”
It should be noted that The “Day of the Dead” takes place normally every November 1 and 2 in Mexico. On this occasion, the Ezel.Life platform will be in charge of recreating the iconic stages and parade in the metaverse of both platforms. Meanwhile, the local government will hold a parade for those dates, when up to a million attendees are expected.
By Audy Castaneda
