The company’s goal is to prevent its movies from being played on unauthorized websites. The system will record the journey made by the cinematographic content on a chain of blocks.
Disney wants to fight its most feared enemy, the piracy on its films, which, during the coronavirus quarantine, have increased by 40%. So, to combat it, one of its research teams gave birth to a system based on a blockchain for the distribution of its film productions with the idea of eradicating this struggle more effectively.
A Disney development team has just presented a blockchain application patent that consists of a mechanism for managing its supply chain. The blockbuster empire, which features a wide catalog of millionaire films such as Pirates of the Caribbean, Avengers: End Game, and Infinity War, seeks to take advantage of the transparency of blockchains to map and verify the distribution of its contents.
The anti-piracy system will record on a chain of blocks the path a film production takes from the moment it leaves the production company until it reaches the movie theaters. The main goal is to verify that the content arrives at the agreed place before authorizing the reproduction at its destination.
Disney plans to add several anti-piracy devices to its films. One of them consists of placing a tamper-proof counter that verifies that the content is only reproduced the number of times it has been authorized, as reported by the TorrentFreak medium.
The date Disney will implement this new system remains unknown. The company files many patents each year without all of them translating into concrete achievements. There are no further details about the anti-piracy system on Dragonchain, the hybrid public / private blockchain platform for which it launched its Initial Coin Offering four years ago.
Disney Streaming Content
The document presented by the Disney team describes a blockchain-based anti-piracy system that shows many vulnerabilities because it does not stop hackers from making copies during or after deliveries in theaters.
Furthermore, it only seems applicable to the traceability of films that will be screened in cinemas. However, today it would be valid to ask whether the public is willing to return to the projection rooms in the post-pandemic world.
Movie theaters around the world have been closed since the coronavirus alert was issued last March. The movies that the public has seen in the last 14 months, it is very likely that they were on your television, tablet, or phone.
Some industry observers seem to be worried about people getting so used to streaming that it will remain in their lives and will never return to theaters again.
From what it shows in its blockchain application patent, it seems that, for now, the company does not have a solution to combat the piracy of movies, series, and other content that is transmitted on the Internet.
By: Jenson Nuñez