New York loves innovation, fashion, and money and has switched to Web3. The study carried out by Coinbase found that the perspective on cryptocurrencies among New York residents is increasingly positive, so citizens would be investing in these assets in the future.
The study carried out by Morning Consult at the request of Coinbase evaluates some critical aspects of the adoption, perception, and use of digital currencies in the city of New York, considered by many to be one of the local epicenters for technological innovation.
United States of Crypto is the name of a series of reports published by the Coinbase blog for a few months that aims to explore the US territories from the angle of cryptocurrencies.
Statistics, interviews, and various and varied data, the authors set out to get to know deep America and that of the big cities to identify the expectations, desires, fears, projects, and hopes of an entire people in the light of cryptos.
The Big Apple Already Loves Crypto
The first number that jumps out of the Coinbase article is 19%: 1 in 5 New Yorkers have cryptocurrency. if the report is to be believed. Additionally, the love story between the Big Apple and cryptos does not end there, since 30% of those surveyed say they agree with the following statement:
“Cryptocurrency makes the financial system fairer and is a worthwhile investment for the future.”
Among other data of interest, Coinbase highlights that New York is the headquarters of some 692 organizations related to Blockchain and/or cryptocurrencies and that to this is added around 52% of the companies that are part of the Fortune 100 group, which are already are exploring initiatives associated with these new technologies since the beginning of 2020, most of which are based in the state.
The Blockchain of Fashion with Morphew’s Example
Bridgette Morphew, who has made a specialty in clothing making by salvaging old vintage clothing with upcycling, works with her partner, Jason Lyons, also passionate about collecting and creating.
Being both personal followers of crypto, it was logical that their interests were intertwined. Here’s what Bridgette Morphew, who gave the brand its name, says:
“We are always pushing the boundaries of innovation and as an early adopter of cryptocurrency, I wanted to harness the power of Blockchain technology to archive unique fashion collectibles. (…) Crypto represents the future of fashion!”
To launch their NFT collection, the two technology and fashion lovers turned to the Arx platform that offers microchips to incorporate into clothing. Then it is enough for any user to scan the chip with the camera of their smartphone to show the digital version of said garment. Morphew’s Genesis NFT collection is therefore stored on-chain, allowing digital authentication, but also virtual exhibitions thanks to photorealistic 3D renderings that present the creations as works of art.
Therefore, doing all of this in New York was a no-brainer for Ms. Morphew, who considers this city to be the beating heart of fashion in the United States. There is also another, slightly more pragmatic reason, which he reveals to us with a small smile: New York is full of venture capital investment funds that love these types of projects.
Definitely, Americans have always known how to combine modernity, creativity, technology, and business, and Web3 is no exception to the rule.
By Audy Castaneda
