The panorama of crypto companies and the communication keys to their success.
Crypto market expansion and consolidation in LATAM open up new opportunities for current and future investors in the region. For example, in Chile, some companies in the sector plan to start activities in the coming months, and others are already active in the local market. This report presents an overview of the crypto market and the main communication keys to achieving the success of a crypto company.
In a context of high uncertainty, low economic growth, and high inflation in the economy of the region, many users are looking closely at the possibility of entering the world of cryptocurrencies.
The adoption of cryptocurrencies has grown 880% in 2021, compared to 2020, and no less than 2003% compared to 2019, according to the 2021 global ranking prepared by the firm Chainalysis, which analyzes the adoption and use of cryptocurrencies in the world. In Latin America, with a market of approximately 32 million users.
The leading countries in the region are Venezuela, Argentina, Colombia, and Brazil, which occupy positions 7th, 10th, 11th, and 14th on the list, respectively, and followed further back by Mexico in 44th position and Chile in 47th place.
Crypto Regulation
To date, few Latin American countries have adopted a regulation for cryptocurrencies, but in almost all territories there are already bills in process or study commissions in this regard.
The Fintech bill, currently being urgently processed in the Senate, contains articles on cryptocurrencies or digital assets in general and establishes rules for the transparent and regulated exercise of this economic activity, as well as bodies for its control.
Regulation is an issue that is sensitive to public opinion, made up of both ecosystem actors and external members who are involved in the process.
In this context, the role of crypto companies is key to providing technical knowledge and incorporating them into the legislative discussion. Therefore, it is necessary for them to work from their place to be able to access political interlocutors and become authorized and validated voices on the matter.
Communication for Crypto Companies
The study reveals that communities begin to trust the digital currency market when an expert speaks on the subject, demonstrating its benefits and operation; when daily updates are delivered on the value of cryptocurrencies and explain the causes of the variations; the news of the global market is exposed, the benefits of investing in these assets are explained or the increase in the value of cryptocurrencies is given visibility. On the contrary, mistrust grows when a fall of a company in the sector is registered.
An important challenge for crypto companies is to make themselves known in the market, positioning themselves as a reliable and safe company, in an increasingly competitive environment, along with educating audiences so that they know their advantages over other traditional investment methods and saving.
To stand out from the growing competition, crypto businesses must be able to engage with users. For this, it is necessary to define the tone and voice that you are going to use, the territory of the conversation where you will aim to position yourself, and the appropriate channels to take your message to the audience.
By Audy Castaneda
