The main source of CryptoConexión users comes from Colombia, Venezuela, Mexico, the United States, and Peru. 51% of the audience of its platform corresponds to women.
A few years ago, while spending Christmas at her grandmother’s house in Mexico, Monica Talan began considering investing in Bitcoin for the first time with her sister. By that time, I had already heard about the virtual currency, especially about its dizzying rise. “Back then, I didn’t know that other currencies existed,” says the founder of CryptoConexión, an educational and informative platform focused on everything related to cryptoeconomics and aimed at users from Latin America and Hispanics in the United States.
It would not be until 2020, however, that Talan, an expert in corporate communications, decided to take the real leap and acquire Bitcoin for the first time.
Bloom of CryptoConexión
Talan’s exploration was the seed that ended up flourishing in CryptoConexión. “I wanted to create something like for me, a person who had never studied finance or technology, something that was easy to understand.”
The idea had great potential if one takes into account that, according to a study by Mastercard, 51% of Latin Americans have made a transaction with crypto.
Today, the platform has a wide range of content designed to engage, inform and help Spanish speakers enter the world of Blockchain, cryptocurrencies, NFTs, and Web 3.
Although a team of editors, writers, and reporters bring a highly journalistic profile to CryptoConexión, Talan decided early on that he would not compete in the breaking news arena, as there are already several valuable offerings in that segment.
Innovative Latino Projects
One of the things that has surprised Talan the most, during the nine months that his platform has been running, is the number of interesting projects of Latin Americans and Hispanic Americans in the crypto economy.
In turn, this has brought to light the sense of community that exists in the crypto world, in which most of those involved seem comfortable collaborating rather than competing, even amid the volatility the market is going through.
In this sense, in Talan’s opinion, what will happen with the crisis that the market is going through is that projects that did not have real potential will cease to exist, in the same way, that happened with the bursting of the dotcom bubble at the beginning of the decade. 2000. And in this new scenario, Latin America will have a leading role.
Another thing that has surprised her is how quickly women are joining this economy. “One of my goals, which I wasn’t sure if we were going to be able to achieve, was to bring more women into this world and for me, it has been super positive and I love seeing the participation of women on the page,” says Talan.
From January until now, 51% of the audience of its platform corresponds to women. And not only that: 70% of the CryptoConexión team is female, such as the founder, the leader of the educational area, and the project manager who runs the project on a day-to-day basis.
“For the CryptoConexión team, the goal is to be the door to the decentralized economy,” added the founder. “We want to help all those interested in learning and participating in this new economy, and we are going to support them with all our available resources: platform, social networks, YouTube channel, podcasts, and books,” she concluded.
By Audy Castaneda
