Comcast, one of the biggest telecom companies in the United States and the world, has taken another step towards blockchain mass adoption. According to its plans, the firm intends to introduce Blockgraph starting from next year. The information was provided by the conglomerate itself via a press release on December 21st.
Blockgraph is a blockchain project, in the form of a product, made for securing personal data and sharing information. “Comcast is currently working with NBC Universal to test
Comcast is a media company that offers multiple things, but is famous for providing cable television, Internet and telecoms services. It is the largest in America and the second biggest in the broadcasting field worldwide.
The company’s Cable Advertising department has already started the next phase of the Blockgraph platform, with the culmination scheduled for 2019 with its official launch. Other prominent companies such as Viacom and Spectrum Reach, are also taking part on the exciting project.
Thanks to Blockgraph, the TV field will be able to enjoy an “identity layer,” letting media enterprises share non-identifiable audience information and data. It is a peer to peer ecosystem that intends to optimize the way TV marketing and advertising are being approached.
The President of Spectrum Reach, David Kline, expressed that “it’s imperative that the use of data prioritizes the privacy of consumers’ personal information. Blockgraph’stechnology offers enhanced security and privacy protections by allowing all players within the TV ecosystem to directly share insights derived from anonymized and aggregated information.”
Comcast has a notorious reputation in American media for establishing a telecommunications monopoly in several areas. Some circles recognize it as the worst company in the country. However, the most recent piece of news is proof that it can also contribute to the blockchain development and its adoption
Blockgraph is not the only project that Comcast has been working on when it comes to the distributed ledger technology. It has invested in its own products, and it also has contributed, invested or supported in others, as well. For example, it led a $3 million venture capital seed round by a New York-based startup namedBlockdaemon. The money was going to be used to “enhance infrastructure options, and to help customers run multi-tenant networks across all sorts of different blockchains.”
A little bit more about Comcast
Comcast is an American entertainment and communications consortium created in 2001. It is one of the few truly global telecom conglomerates in the United States and the planet due to it provides various services.
It is headquartered in Philadelphia, and firmly belongs in the top five of the most influential broadcasting and cable television companies in the planet by revenue and worldwide fame.
Comcast also offers home telephone services and produces films, series, and multimedia content because it owns NBCUniversal, one of the top entertainment options in the United States. It also manages Telemundo, MSNBC, CNBC, USA Network, NBCSN, E!, and the film studio Universal Pictures, not to mention Xfinity.
By Andres Chavez
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