Coca-Cola HBC, the bottling arm of the soft drink giant, has partnered with ALL.ART’s Solana Blockchain-based project to issue verified its employees’ Internal Training Certificates.

Coca Cola HBC, the soft drink giant’s bottling subsidiary, in partnership with ALL.ART, will use the Solana blockchain to verify employees’ internal training certificates. This is what ALL.ART announced through social network X:

“ALL.ART has launched a Solana-enabled solution with Coca-Cola HBC to issue Digital Academy certificates. We’re introducing on-chain credentials, leveraging high-quality digitally signed metadata to bridge new digital objects on-chain.”

Employees who obtain qualifications from the Coca-Cola Digital Academy training program will receive new NFTs on Solana. Along with ALL.ART, therefore, Coca Cola HBC stores ratings on the blockchain, guaranteeing their authenticity and immutability, thus combating any manipulation, falsification or alteration.

Coca Cola HBC and New Certificates for Verified Employees on Solana Blockchain

The Solana blockchain and the ALL.ART project will be used to provide security for the Coca-Cola Digital Academy program certificates.

In regards to that, Milan Topolic, Technological Innovation Manager at Coca-Cola HBC, said the following:

“The ability to issue verifiable blockchain-based certificates has significantly increased the value and recognition of our Digital Academy training programs.”

Vitomir Jevremovic, founder of ALL.ART, also commented on the new partnership through a post on X:

“We are thrilled to announce our work together with Coca-Cola HBC to bring digital certificates on-chain. Time has come to use the blockchain for issuing digitally signed and verified certificates. It will change the way we hold and collect all our digital and real-life activities.”

Jevremovic also highlighted the role of metadata, stating that high quality and digital signature are key to integrating new types of digital objects into the blockchain:

“High-quality, digitally signed metadata is crucial for integrating new types of digital objects onto the blockchain…. Understanding the object’s significance and ensuring its issuance is verified and certified on the blockchain is vital for achieving the trust that blockchain technology promises.”

The initiative addresses several critical challenges in the traditional certification space, including preventing fraudulent qualification claims, as well as supporting lifelong learning and global accessibility. The solution offers a robust answer to the ease with which traditional certificates can be forged or manipulated, by ensuring that certificates recorded on the blockchain remain unalterable and counterfeit-proof,

The Crypto Bull Run and AART Price

The new news of the alliance with Coca Cola HBC arrives along with the general bullish run of cryptocurrencies with Bitcoin (BTC) which in the last 24 hours has skyrocketed to $63,730.

Right now, BTC is worth $62,750 while its market capitalization is $1,230 billion.

The entire cryptocurrency market is, at the moment, mostly green. But ALL.ART Protocol (AART) has outperformed the major cryptocurrencies with the last 24 hours’ price increase almost +80%. At the time of writing, AART is worth $0.0025, down from $0.0013 yesterday.

In relation to Coca Cola HBC and ALL.ART, today is not the first time that the soft drink giant’s brand or its affiliates have used blockchain. In fact, last October Coca Cola became a company also affiliated with the Loyalty+ loyalty program launched by Insomnia Labs.

This is an initiative aimed at maximizing the involvement of the brand’s community through digital loyalty campaigns that integrate gamification elements, allowing users to redeem rewards.

By Audy Castaneda


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