Exploring the fascinating world of the metaverse.
Casio announced the launch of G-SHOCK THE RIDE, a virtual attraction that allows users to experience what it would be like to participate in Casio’s durability testing of its line of shock-resistant G-SHOCK watches. The virtual attraction, similar to an amusement park, is available on the social virtual reality platform VRChat.
In particular, the attraction invites users to use a G-SHOCK with their avatars, as if they were riding a ride at an amusement park, to enjoy the kind of immersive, fantastical experiences beyond reality that are only possible in virtual reality spaces.
GOGA: The Revolutionary Metaverse Project
GOGA marks an important step forward in the field of the Metaverse, adjusting to the creation of meta-classrooms, event rooms and immersive gaming experiences.
GOGA stands out as a transformative force in the Metaverse, combining educational and entertainment aspects. It offers a novel approach to learning by integrating traditional educational methods with advanced technology. The GOGA Metaverse includes versatile event spaces, where users can host, rent, buy or sell event halls.
Reebok Enters the Metaverse with Blockchain and AI Games
The sportswear brand Reebok announced its entry into the Metaverse, with the help of the Startup Futureverse, to develop numerous games and digital experiences supported by Artificial Intelligence (AI) and Blockchain.
The stated goal of the collaboration is to extend the Reebok brand presence into virtual realms and “revolutionize fashion in the digital world.” Specifically, next year, Reebok and Futureverse will debut “Reebok Impact,” a “mind-blowing digital footwear experience” that will incorporate AI technology and on-chain digital wearables.
Cher Joins the Metaverse at Roblox Christmas Event
In partnership with Warner Music Group (WMG) and leading Metaverse game developer Gamefam, players can meet a virtual version of the legend, play games, and earn merchandise inspired by Cher’s iconic look.
By the way, Harmony Hills features hallways decked out in festive decor, new holiday-themed locations, and limited-time virtual merchandise inspired by some of the superstar’s most iconic looks.
Additionally, players can earn wearable avatar merch by successfully completing tasks such as delivering gifts, climbing Christmas trees, and participating in snowball fights.
Gabar Creates a Captivating Beauty Store Experience in the Metaverse
Fragrance brand Gabar is cultivating its space with a captivating digital beauty store experience. The effort, supported by the British Beauty Council, ONEWAYX and The Red Tree as part of the Get Versed in the Metaverse competition, unfolds as a floating circular structure of chrome steel amid a vibrant desert sunset.
For Gabar, the Metaverse is not simply a digital frontier, it is a marketing opportunity with much deeper resonance potential than traditional channels. Indeed, Phway Su Aye, co-founder and creative director of Gabar, envisions the Metaverse as a space in which smaller brands can make a significant impact with fewer resources.
Jack Daniels and IW Group Enter the Metaverse with Spatial
Jack Daniels, the legendary spirits brand, joins the growing number of companies building global communities with the Metaverse. It opened its virtual doors to the public last September with an experience in the metaverse using technologies from the company XR Spatial.
Metaverse News interviewed Keenan Harris, Chief Brand Officer of Jack Daniel’s Tennessee Honey, and Telly Wong, Chief Content Officer of IW Group, to discuss the two companies’ collaboration on The Verse. The interview discussed the implementation of Web3 technologies to promote iconic brands like Jack Daniels, end-user responses on specific Web3 and metaverse technologies, and emerging trends in the future of advertising.
By Audy Castaneda
