Felipe Vallejo will occupy the position of CEO of Bitso in Mexico as of January 1, 2024, replacing Bárbara González Briseño. Bitso is currently valued at $2.25 billion (according to the company’s own data), and is the best-positioned platform in the region, according to CoinMarketCap. Bitso is ranked 51st worldwide, with a daily trading volume of more than $53 million.

The Mexican cryptocurrency exchange, Bitso, announced the appointment of Felipe Vallejo as the new CEO of Mexico, effective January 1, 2024. Vallejo has served in various positions on the platform since 2017 and is currently global director of corporate affairs and regulatory.

Bitso announced in an email statement that Felipe Vallejo will replace Bárbara González Briseño, current CEO, who held the position since 2021 and will complete her cycle on the exchange at the end of 2023. Bitso emphasized that under the leadership of Bárbara González, they managed to raise capital in rounds A, B and C, for 225 million dollars.

Mexico’s New Bitso CEO to Take Office in January 2024

Bitso is currently valued at 2.25 billion dollars (according to the company’s own data) and in the last year it launched the Bitso Card, whose transactions between Mexico and the United States were for 3.3 billion dollars. The exchange emphasized that Daniel Vogel, co-founder and former CEO of Mexico, will continue in his role as global CEO.

On the CoinMarketCap exchange list, Bitso is ranked 51st worldwide, with a daily trading volume of more than $53 million and more than 176,000 weekly visits. In addition, it has 57 cryptocurrencies listed and is one of the few exchanges that has not revealed its reserve data.

Until 2022, Bitso was one of the most used exchanges in Latin America, although the majority of its users are concentrated in Mexico, while Binance is positioned in Mexico, Brazil, Argentina, Colombia, Peru and Chile. The Mexican exchange also operates in Colombia, Brazil and Argentina.

Regarding her departure from Bitso, the current CEO, Bárbara González, stated the following:

“Felipe and I were part of the initial Bitso team and for the last year and a half he has been one of my closest partners, so his appointment is a natural decision and I know that he will be the best person to continue our shared vision.”

Bitso, the Best Positioned Cryptocurrency Exchange in Latin America

At the beginning of the year, the Mexican exchange launched its decalogue for the regulation of the cryptocurrency industry in Latin America, where it admits that, to achieve the proliferation of the ecosystem, it is necessary to mitigate the risks and guarantee the security and responsibility of the companies.

Among Bitso’s suggestions, the following stood out:

  • Defend the interests of clients, above all.
  • Secure custody of funds.
  • Ensure a truly inclusive financial system.
  • Keep technological neutrality.
  • Implement anti-money laundering (AML) policies that prevent crimes.
  • Consider education as a driver of informed risk taking.
  • Grant borderless access to financial services.
  • Reach corporate governance agreements that promote ethical business practices.

In recent months, Bitso added the TRON network for USDT transactions, integrated the Polygon network, enabled the exchange of points for cryptocurrencies with the Despegar agency, added the Payoneer digital payments network, partnered with Stellar for international payments and launched its Bitso Card at the beginning of the year. In Latin America, the exchange enabled a new pair between USDT and the Argentine peso.

By Leonardo Perez


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