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Unfortunately, the reality is that although the women win more than the men, it is irrelevant to the equal-pay argument, as they play in a different league. The Journal report notes that the "ability of the women's team to generate gate revenues that equals or exceeds the men's team is an important battleground," and central to an ongoing lawsuit filed against the USSF by 28 members of the U.S. women's national soccer team in March. USWNT, USSF agree to mediation in gender-discrimination lawsuit after World Cup, Nike is selling a record number of USA women's soccer jerseys thanks to World Cup fever, The so-called 'wage gap' doesn't apply to the women's soccer team. Indeed, tennis is the only sport in which female athletes were among the top 100 best-remunerated sports stars in 2019. Please enable JavaScript to view the site. In this scenario, players on the womens team would earn 38% of what the men earn. USWNT lawsuit versus U.S. Soccer explained - ESPN His research focuses on consumers digital behavior and the impact of COVID-19 on various verticals such as media production, 5G, e-bikes, gaming, and misinformation. Womens sports events have demonstrated their mass-market appeal, and thus monetary potential, on multiple occasions. Marketing and sponsorships, which includes the sale of broadcast rights, is hard to credit to either the men or women, because these transactions are made as a bundle, not separately for each team. Participants were briefed about abuse and how to report it. ", "The women earn more revenues than the men, are world champions and make substantially less," Kessler said. The USWNT is favored to win this year's FIFA World Cup, and already . That's according to audited financial statements from the U.S. Soccer Federation (USSF) obtained by The Wall Street Journal. The mens league, Major League Soccer, had a multi-year, multi-million contract to broadcast their games on major TV networks like ESPN and Fox Sports. Deloittes TMT Predictions reports have historically required a base level of a billion dollars in revenue before an emerging industry would be considered for inclusion.