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Together we can help bring back the trades in order to encourage today and tomorrow's future workforce and build a better future. "It's massive, massive," he said, "and I Stronger Communities - Supporting and Transforming | Timberland That philosophy is frequently sounded behind the wood- and rock-colored walls of Timberland's corporate offices. As for who runs the company, according to the corporate profile on Timberland's site: Our company was founded by Nathan Swartz, whose legacy of craftsmanship, integrity and quality is carried on today through the active involvement of his son, Sidney Swartz, Chairman, and his grandson, Jeffrey Swartz, President and Chief Executive Officer. , a global clothing and accessories brand, celebrates a tree used to, next to an illustration of three black men hanging by the neck from a different tree, with two figures in, : This is something that was on the Oprah Winfrey Show a little while ago, and I don't think many people saw the Show because Black People in particular are still wearing Timberland! To this day, Though Timberland at first resisted, the boot once made for work, would become most famous for its role in rap. So we designed Timberlands with Timberland , Touitou moved to explain his language after the show, telling Style.com: I am friends with Kanye, and he and I presented a joint collection at the same place, one year ago, and that this thing is only homage to our friendship. 5 Large Companies Sued for Racism - ThoughtCo Nathan and Sidney Swartz. Swartz also cited Timberland's 1993 "Give Racism the Boot" campaign as proof that the brand valued and respected Black consumers (though it's reported that multiple brands used race as part of marketing tactics after the beating of Rodney King in the early '90s). WordPress.com VIP. Our mission is to inspire and equip adventurous doers to step outside, work hard together and move the world forward. On 3 December 2014, the now-defunct web site Naha Daily published an article that quoted Timberland's (unnamed) CEO as saying he didn't want to see "Blacks and Latinos" buying and wearing the company's boots: Timberland new appointed Ceo lost it at a earnings press conference and revealed that hed rather not see Blacks and Latinos in his boots in the summer time admitting that its just tacky to wear boots in the Summer. The labels rebellious Tunisian-French designer is famed for eschewing PR spin (If people only knew what actresses are paid to sit in the front row at the shows in Milan or Paris, they would want to kill somebody, is a typical statement). So much so, for instance, that Timberland boots have been edging out Nike's Air Jordan basketball sneakers as the required footwear of the inner-urban set this year, said several fashion and retail experts. !, : The guy who owns Timberland is a white racist man who told Oprah that the tree on the Timberland shoes/Clothing is the tree that his past generation used to HANG black slaves in the old days!