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High street retailers are always seeking creative ways to stand out from the competition and ensure consideration and loyalty. The last chapter describes what an innovation leadership workshop or course could look like, spanning stages from vision and product analysis to cultural design and communication. Serendipity and chance also play an important role in ideation. De Bono describes lateral thinking as 'a habit of mind and an attitude of mind' which can be fostered by practising specific lateral thinking techniques, such as: Challenging assumptions (e.g. Thinking creatively in retail Encouraging debate about the vision helps create a sense of ownership, and correct anomalies. Tesco faces some tough competition in the retail marketplace. Copernicus (sun as centre, not earth), Marconi (radio waves across the Atlantic despite earths curvature), and Fosbury (high jump flip). Retail can make a positive difference about how people view the airport, says Gatwicks head of retail, Spencer Sheen. Lateral thinking is a concept that psychologist Edward de Bono proposed in 1967. You could virtually select items to your basket. Lateral Thinking by Edward De Bono explained - Toolshero creativity Available through retailers such as Selfridges, the company is keen to ensure it drives customers directly to its online site where margins are bigger and the ability to create loyalty greater. by thinking outside the box) generating alternatives (even when you have an apparently satisfactory solution) suspended judgement brainstorming analogies Dune shoes, Aspinal leather, Jamies Italian and Nandos all figure permanently, while pop-up stores, such as Havianas and Cath Kidston, can also be found. A media strategy should not be deemed successful just because it is efficient. 3, Retail, business & commercial services Here's how to break your pattern of thought and hone in on your lateral thinking skills. Why Tesco looks to Bangalore for lateral thinking | TechRepublic An hour later, as I sat cosseted on a train home, the creative director was on the phone imploring my boss to sack me before I brought the advertising industry into disrepute.