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This partnership eventually led to a variety of guitar/uke offerings under the Supertonelater Silvertonename. Montgomery Ward : Fall & Winter 1941-42 - Archive Montgomery-ward sold a wide variety of guitars, and although branded differently, many were built by David @ Tedium. After that, Silvertone was the official musical brand of Sears & Roebuck. learned to play from a music book purchased through the Sears catalog, beat-up, hastily repaired Sears Silvertone acoustic. Your purchases also help protect forests, including trees traditionally used to make instruments. It was distributed by Montgomery Ward & Co during the mail order catalog era. As mentioned previously, Airline was their "house guitar". I also bought a baritone guitar, but thats a story for another time. They chose to team up with the Harmony Companyone of the largest manufacturers of stringed instruments in the world at the time. Server Time: Friday, April 28, 2023 9:31:59 PM PDT. hollow body, guitar case, in mint shape. P.S. Click any thumbnail below to open full size image in a new browser tab. If it plays easy, feels right, sounds good to your ear, and stays in tune - It' a Keeper Post some photos of the guitar. According to the Sears Archives, the last Sears items to carry the Silvertone names were TVs and fancy stereo systems. It also features 22 frets, 25 1/2" scale length, adjustable truss rod and 2 single-coil pickups. Nothing can beat the feeling of jamming along with some of your favorite tunes or a few good friends in a garage band. (Thru Sears, JC Penney's too, over the years, especially in the 1950's and 1960's.). It was an amazing endeavor, without which we may never have heard the soulful sounds of B.B. 1970 Montgomery Ward Airline GIM 9151A Preamp tubes: three 12AX7 Output tubes: four 6L6GC Rectifier: solid-state Controls: Volume, Treble, Bass on each of two channels Output: approximately 40 watts RMS Early classic guitar amps have a way of capturing our attention. Montgomery Ward - Premier Guitar AwesomeOne theme by Flythemes, Garage-Band Dream Machine (Vintage 1964 Silvertone 1457 Guitar with Amp-in-Case), Vintage 1964 Silvertone 1457 Guitar with Amp-in-Case, Catalog of Dreams (Vintage 1965 Silvertone Teisco 1437 Electric Guitar), Oddball Amps: Univox, Silvertone Amp, Harmony, Danelectro, Magnatone & More. Despite its demise, the catalog was a very important part of inspiring, creating and helping future amateur and professional musicians create music simply by making it easier for anyone to purchase a guitar through the mail.