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Marikina City's shoe industry has started to use the digital platform to sell their products amid the COVID-19 pandemic, Mayor Marcelino Teodoro said on Monday. All my orders through basically December of 2021 are in, and I lose so much sleep over that, she said. Wala naman eskuwela, wala namang trabaho, talagang matatambak dito yung sapatos. (Our main customers are office workers and students. We dont want to treat them as just a commodity. Before COVID-19, the Marikina shoe industry was estimated to be worth P1 billion. Iba 'Yan: Angel Locsin helps uplift lives of struggling Marikina Her customers buy different shoes if theyre about to run a race. Although the rise will be gradual, whats important is that we still recover, Fontilla said. We use cookies to ensure you get the best experience on our website. But despite this bump in demand, the factory has been able to produce black school shoes. You know, we want to have really fun options and lots of options when people come in to get fitted, she said. Marikina City has its own molecular laboratory for COVID-19 testing. The pandemic did not stop us from manufacturing shoes, he said. The Marikina Shoe Industry, which previously saw P2 billion in annual gross sales, has been badly hit by the pandemic. The shoe industry that made Marikina famous is a story of a man's pioneering spirit that started with a very mundane problem: fixing his imported shoes that broke. What could the world of construction look like in 2030? Marikina shoemaker sells belongings, takes out loans to keep business The pandemic has emptied stores in Brooklyn, New York, that once did healthy in-person business. The Marikina shoe industry, which has been the biggest part of the city's economy, is struggling to sustain operations amid the prevailing coronavirus disease 2019 (COVID-19) pandemic. Marikina shoe bazaar seeks to help makers recover from pandemic 51.15.120.99 Marikina shoemakers, leather-goods manufacturers given tax relief by Shoe industry in Marikina | Coconuts Manila The 1960s through the early 1990s were the heyday of the Marikina shoe industry, with reportedly some 3,000 shoe manufacturers engaged in business during the period, Noel Box, head of the Marikina City government's Shoe Industry Development Office, told Kyodo News in a 2019 interview. At one point, the industry contributed to 70 percent of the citys economy, compared to 15 percent now. ), Llabres and his wife Corrina only launched their Facebook page, called Marikina Republic Shoe Capital, in March. Teodoro said the livelihood of shoemakers is more important than collecting taxes. He said the goal is to produce shoes that are not just comfy and durable but also finely-crafted and "personalized." Within those five years in Today Newspaper, she was assigned to cover the Eastern Police and Metropolitan Manila Development Authority (MMDA), the Catholic Bishops Conference of the Philippines (CBCP), Rizal Province, and the Departments of Labor and Employment (DOLE) and Tourism (DOT).