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Product Customization: What It Is and Benefits | Indeed.com Such disruptive risks are linked to a lack of due diligence before adopting such a business strategy. Mini Cooper customers can design the roofs of their . However, different sectors are also benefiting from it through the usage of technology that is making it easier to create customized products for masses. If the company made a series of identical "open" signs with the same font and format for purchase as is, that would be an example of mass production. Quite often, product families are presented using a product model with multiple abstractions. Why do many companies show interest for mass customization? A final consideration important when adopting mass customization is the stage at which the customization will occur. As compared to Dominick, Jewel demanded diverse promotional packages while Wal-Mart demanded more mixed nuts and peanuts as compared to 7-Eleven and Safeway. We also use third-party cookies that help us analyze and understand how you use this website. Certain furniture companies offer mass customization by providing multiple options for various components or features. In many cases, the production process isnt affected until near completion or the customized components are created and ready for assembly. The company maintains a record of the clients usage pattern through continuous monitoring and delivers soap to their houses when it is about to fall short without needing the customers to call up and place the order. For instance, Ohio based detergent manufacturer, ChemStation, uses an inventive distribution system, which makes use of 41 digitally connected production units all across the country to combine its custom cleaning products. Workest is here to empower small business with news, information, trends, and community. Mass customization allows a customer to design certain made-to-order features of a product while still keeping costs closer to that of mass-produced products. Quentin, Project Manager in the Alcimed team in Switzerland Giving the People What They Want: How Mass Customization Is Taking Challenges with higher costs: Probably the biggest challenge of mass customization is the fact that it is not an appropriate option for all markets, clients and products. According to some business theorists, mass customization is most likely to replace mass production. These savings tend to dramatically outpace any increased production costs with mass customization. Others are big brands that have added customization options to extend their product lines and increase sales. Companies provide their customers with a toolkit for product innovation during the process. There are 4 main types of mass customization: Choose any combination of these strategies to create your own mass customized approach to offering better products and reaping the rewards. While flexible manufacturing technologies are often seen as the main enabler of mass customization, we argue that modern information technologies play a similar important role. Get Involved Product lifecycle management refers to the handling of a good as it moves through five typical stages of its lifespan, from development to decline. A marketing mix includes multiple areas of focus as part of a comprehensive marketing plan. Mass Customization, the Next Big Trend in eCommerce - ShapeDiver These actions allow companies to differentiate themselves from their competitors, in their internal organization as well as in their external image to the customers.